Rough Day vs Traditional Medicinals · Bay Area shelf head-to-head
Rough Day and Traditional Medicinals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals carries more Brand PowerTraditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineup
Rough Day
Traditional Medicinals
11
brand power
56
3
products
55
1
categories
2
1
grocers
20
$12.82
avg price
$8.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rough Day▭ Traditional Medicinals
Distribution · 30% of score4·83
R
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rough Day
no top category Traditional Medicinals doesn’t also play in.
only Traditional Medicinals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rough Day · 0
no exclusive doors — everywhere Rough Day is, Traditional Medicinals is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rough Day · Traditional Medicinals