Rubicon Bakery vs Nature's Own · Bay Area shelf head-to-head
Rubicon Bakery and Nature's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Own carries more Brand PowerNature's Own is in more Bay Area grocersNature's Own fields the deeper lineup
Rubicon Bakery
Nature's Own
18
brand power
39
6
products
20
3
categories
2
4
subcategories
10
2
grocers
9
$9.04
avg price
$6.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rubicon Bakery▭ Nature's Own
Distribution · 30% of score8·38
N
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rubicon Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rubicon Bakery · Nature's Own