Rubicon Bakery vs Rubicon · Bay Area shelf head-to-head
Rubicon Bakery and Rubicon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineup
Rubicon Bakery
Rubicon
18
brand power
47
6
products
25
3
categories
1
4
subcategories
2
2
grocers
15
$9.04
avg price
$10.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rubicon Bakery▭ Rubicon
Distribution · 30% of score8·63
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rubicon
no top category Rubicon Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rubicon Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rubicon Bakery · Rubicon
