Ruffles vs Cape Cod · Bay Area shelf head-to-head
Ruffles and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineup
Ruffles
Cape Cod
36
brand power
41
23
products
28
1
categories
2
9
grocers
11
82.9¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ruffles▭ Cape Cod
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ruffles
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ruffles · 1
only Cape Cod · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ruffles · Cape Cod
