Rummo vs The Phoenix Pastificio · Bay Area shelf head-to-head
Rummo and The Phoenix Pastificio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupThe Phoenix Pastificio sits further up the premium end
Rummo
The Phoenix Pastificio
51
brand power
11
29
products
3
2
categories
1
15
subcategories
3
15
grocers
1
37.4¢
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rummo▭ The Phoenix Pastificio
Distribution · 30% of score63·4
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
only The Phoenix Pastificio
no top category Rummo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rummo · The Phoenix Pastificio