Rustic Bakery vs Stella D'oro · Bay Area shelf head-to-head
Rustic Bakery and Stella D'oro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Rustic Bakery
Stella D'oro
56
brand power
0
32
products
6
4
categories
1
7
subcategories
2
21
grocers
1
$7.54
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Stella D'oro
Distribution · 30% of score88·4
S
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella D'oro
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Stella D'oro