Rustic Bakery vs Steve & Andy's · Bay Area shelf head-to-head
Rustic Bakery and Steve & Andy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Rustic Bakery
Steve & Andy's
56
brand power
9
32
products
4
4
categories
1
7
subcategories
1
21
grocers
3
$1.54
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Steve & Andy's
Distribution · 30% of score88·13
S
carried in 21 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steve & Andy's
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Steve & Andy's
