Rustic Bakery vs Terre Di Puglia · Bay Area shelf head-to-head
Rustic Bakery and Terre Di Puglia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
Rustic Bakery
Terre Di Puglia
56
brand power
21
32
products
6
4
categories
2
21
grocers
4
$1.54
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Terre Di Puglia
Distribution · 30% of score88·17
T
carried in 21 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terre Di Puglia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Terre Di Puglia
