Rustic Bakery vs Tru-blu · Bay Area shelf head-to-head
Rustic Bakery and Tru-blu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Rustic Bakery
Tru-blu
56
brand power
7
32
products
3
4
categories
2
21
grocers
2
$7.54
avg price
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Tru-blu
Distribution · 30% of score88·8
T
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tru-blu
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Tru-blu