Sabor Mexicano vs Tatemada · Bay Area shelf head-to-head
Sabor Mexicano and Tatemada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabor Mexicano carries more Brand PowerSabor Mexicano is in more Bay Area grocersSabor Mexicano fields the deeper lineup
Sabor Mexicano
Tatemada
42
brand power
28
13
products
8
4
categories
3
18
grocers
4
70.4¢
price per oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabor Mexicano▭ Tatemada
Distribution · 30% of score75·17
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sabor Mexicano
only Tatemada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabor Mexicano · Tatemada
