Sacramento Baking Company vs Sara Lee · Bay Area shelf head-to-head
Sacramento Baking Company and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Sacramento Baking Company
Sara Lee
20
brand power
38
12
products
16
1
categories
3
6
subcategories
7
2
grocers
9
$9.06
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sacramento Baking Company▭ Sara Lee
Distribution · 30% of score8·38
S
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sacramento Baking Company
no top category Sara Lee doesn’t also play in.
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sacramento Baking Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sacramento Baking Company · Sara Lee
