Safeway vs New Bread · Bay Area shelf head-to-head
Safeway and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerNew Bread is in more Bay Area grocersNew Bread fields the deeper lineup
Safeway
New Bread
17
brand power
40
4
products
34
3
categories
6
1
grocers
3
$5.34
avg price
$13.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safeway▭ New Bread
Distribution · 30% of score4·13
S
N
exclusive to Safeway·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safeway
no top category New Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Safeway · 1
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safeway · New Bread
