Saiga vs Mila · Bay Area shelf head-to-head
Saiga and Mila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila carries more Brand PowerMila is in more Bay Area grocersMila fields the deeper lineup
Saiga
Mila
9
brand power
29
2
products
9
1
categories
2
1
subcategories
4
1
grocers
5
$10.69
avg price
$7.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saiga▭ Mila
Distribution · 30% of score4·21
S
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saiga
no top category Mila doesn’t also play in.
only Mila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saiga · 0
no exclusive doors — everywhere Saiga is, Mila is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saiga · Mila