San Luis Sourdough vs Francisco · Bay Area shelf head-to-head
San Luis Sourdough and Francisco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Luis Sourdough fields the deeper lineupFrancisco sits further up the premium end
San Luis Sourdough
Francisco
18
brand power
19
6
products
3
1
categories
2
7
grocers
7
33.1¢
price per oz
40.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Luis Sourdough▭ Francisco
Distribution · 30% of score29·29
S
F
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Luis Sourdough
no top category Francisco doesn’t also play in.
only Francisco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Luis Sourdough · 1
only Francisco · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Luis Sourdough · Francisco
