S&w vs Muir Glen · Bay Area shelf head-to-head
S&w and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen sits further up the premium end
S&w
Muir Glen
44
brand power
57
30
products
31
3
categories
4
10
subcategories
8
10
grocers
18
17.1¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Muir Glen
Distribution · 30% of score42·75
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&w
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only S&w · 0
no exclusive doors — everywhere S&w is, Muir Glen is too.
only Muir Glen · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Muir Glen
