Sanzo vs Voss · Bay Area shelf head-to-head
Sanzo and Voss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sanzo carries more Brand PowerSanzo is in more Bay Area grocersSanzo fields the deeper lineup
Sanzo
Voss
45
brand power
27
13
products
7
2
categories
2
16
grocers
8
19.9¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sanzo▭ Voss
Distribution · 30% of score67·33
V
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sanzo
only Voss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sanzo · Voss