Sanzo vs Waterloo Brewing · Bay Area shelf head-to-head
Sanzo and Waterloo Brewing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sanzo carries more Brand PowerSanzo is in more Bay Area grocersSanzo fields the deeper lineupSanzo sits further up the premium end
Sanzo
Waterloo Brewing
45
brand power
16
13
products
5
2
categories
1
16
grocers
3
19.9¢
price per fl oz
9.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sanzo▭ Waterloo Brewing
Distribution · 30% of score67·13
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sanzo
only Waterloo Brewing
no top category Sanzo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sanzo · Waterloo Brewing