Savannah Bee Company vs Marshall's Farm · Bay Area shelf head-to-head
Savannah Bee Company and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineupSavannah Bee Company sits further up the premium end
Savannah Bee Company
Marshall's Farm
28
brand power
33
10
products
21
2
categories
1
4
grocers
7
$2.70
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savannah Bee Company▭ Marshall's Farm
Distribution · 30% of score17·29
S
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Savannah Bee Company
only Marshall's Farm
no top category Savannah Bee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Savannah Bee Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savannah Bee Company · Marshall's Farm
