Savory Choice vs Aneto · Bay Area shelf head-to-head
Savory Choice and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocers
Savory Choice
Aneto
31
brand power
41
6
products
7
4
categories
3
5
subcategories
3
6
grocers
12
14.7¢
price per fl oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savory Choice▭ Aneto
Distribution · 30% of score25·50
S
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Savory Choice
only Aneto
no top category Savory Choice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Savory Choice · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savory Choice · Aneto
