Savvy Snax vs Sargento · Bay Area shelf head-to-head
Savvy Snax and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineup
Savvy Snax
Sargento
9
brand power
50
2
products
54
1
categories
6
1
subcategories
16
1
grocers
10
$4.79
avg price
$5.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savvy Snax▭ Sargento
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Savvy Snax
no top category Sargento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savvy Snax · Sargento