Scharffen Berger vs Lindt Lindor · Bay Area shelf head-to-head
Scharffen Berger and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupScharffen Berger sits further up the premium end
Scharffen Berger
Lindt Lindor
47
brand power
48
21
products
54
3
categories
1
5
subcategories
1
11
grocers
15
$1.85
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scharffen Berger▭ Lindt Lindor
Distribution · 30% of score46·63
S
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scharffen Berger
only Lindt Lindor
no top category Scharffen Berger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scharffen Berger · 2
only Lindt Lindor · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scharffen Berger · Lindt Lindor
