Scharffen Berger vs Ritter Sport · Bay Area shelf head-to-head
Scharffen Berger and Ritter Sport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scharffen Berger carries more Brand PowerScharffen Berger is in more Bay Area grocersRitter Sport fields the deeper lineupScharffen Berger sits further up the premium end
Scharffen Berger
Ritter Sport
47
brand power
41
21
products
34
3
categories
3
5
subcategories
3
11
grocers
10
$1.85
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scharffen Berger▭ Ritter Sport
Distribution · 30% of score46·42
S
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scharffen Berger
only Ritter Sport
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scharffen Berger · 2
only Ritter Sport · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scharffen Berger · Ritter Sport
