Scharffen Berger vs Violet Crumble · Bay Area shelf head-to-head
Scharffen Berger and Violet Crumble, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scharffen Berger carries more Brand PowerScharffen Berger is in more Bay Area grocersScharffen Berger fields the deeper lineupScharffen Berger sits further up the premium end
Scharffen Berger
Violet Crumble
47
brand power
23
21
products
8
3
categories
2
5
subcategories
2
11
grocers
6
$1.85
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scharffen Berger▭ Violet Crumble
Distribution · 30% of score46·25
S
V
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score83·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scharffen Berger
only Violet Crumble
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scharffen Berger · Violet Crumble