Scribe Winery vs Balletto Vineyards · Bay Area shelf head-to-head
Scribe Winery and Balletto Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scribe Winery
Balletto Vineyards
14
brand power
18
3
products
4
2
categories
3
2
subcategories
4
1
grocers
1
$1.44
price per fl oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scribe Winery▭ Balletto Vineyards
Distribution · 30% of score4·4
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scribe Winery
no top category Balletto Vineyards doesn’t also play in.
only Balletto Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scribe Winery · 1
only Balletto Vineyards · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scribe Winery · Balletto Vineyards