Seajoy vs Seapak · Bay Area shelf head-to-head
Seajoy and Seapak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineupSeajoy sits further up the premium end
Seajoy
Seapak
7
brand power
34
2
products
12
1
categories
2
1
subcategories
4
2
grocers
7
$19.76
avg price
$13.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seajoy▭ Seapak
Distribution · 30% of score8·29
S
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seajoy
no top category Seapak doesn’t also play in.
only Seapak
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seajoy · Seapak