Seapak vs Censea · Bay Area shelf head-to-head
Seapak and Censea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineup
Seapak
Censea
34
brand power
22
12
products
8
2
categories
1
4
subcategories
1
7
grocers
3
95.4¢
price per oz
80.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seapak▭ Censea
Distribution · 30% of score29·13
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seapak
only Censea
no top category Seapak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Censea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seapak · Censea
