Seapoint Farms vs Biena · Bay Area shelf head-to-head
Seapoint Farms and Biena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapoint Farms carries more Brand PowerSeapoint Farms is in more Bay Area grocersBiena sits further up the premium end
Seapoint Farms
Biena
43
brand power
37
12
products
10
2
categories
1
3
subcategories
1
17
grocers
13
53.5¢
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seapoint Farms▭ Biena
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seapoint Farms
only Biena
no top category Seapoint Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seapoint Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seapoint Farms · Biena
