Seattle Gummy Company vs Smartsweets · Bay Area shelf head-to-head
Seattle Gummy Company and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineupSeattle Gummy Company sits further up the premium end
Seattle Gummy Company
Smartsweets
20
brand power
37
3
products
13
1
categories
2
2
subcategories
6
3
grocers
13
$3.93
avg price
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seattle Gummy Company▭ Smartsweets
Distribution · 30% of score13·54
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seattle Gummy Company
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seattle Gummy Company · 0
no exclusive doors — everywhere Seattle Gummy Company is, Smartsweets is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seattle Gummy Company · Smartsweets