Second Nature vs From The Fields’ · Bay Area shelf head-to-head
Second Nature and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineup
Second Nature
From The Fields’
7
brand power
45
2
products
24
1
categories
7
1
subcategories
9
2
grocers
9
$10.02
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Second Nature▭ From The Fields’
Distribution · 30% of score8·38
S
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Second Nature
no top category From The Fields’ doesn’t also play in.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Second Nature · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Second Nature · From The Fields’