Secret Aardvark vs Tabasco · Bay Area shelf head-to-head
Secret Aardvark and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineup
Secret Aardvark
Tabasco
22
brand power
43
4
products
12
2
categories
3
3
subcategories
3
9
grocers
16
$1.39
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret Aardvark▭ Tabasco
Distribution · 30% of score38·67
T
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret Aardvark · 2
only Tabasco · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret Aardvark · Tabasco
