Secret Aardvark vs Zab's · Bay Area shelf head-to-head
Secret Aardvark and Zab's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Secret Aardvark is in more Bay Area grocersZab's fields the deeper lineupSecret Aardvark sits further up the premium end
Secret Aardvark
Zab's
22
brand power
24
4
products
7
2
categories
2
3
subcategories
2
9
grocers
5
$1.39
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret Aardvark▭ Zab's
Distribution · 30% of score38·21
Z
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
only Zab's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Secret Aardvark · 5
only Zab's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret Aardvark · Zab's