Seed + Mill vs Soom · Bay Area shelf head-to-head
Seed + Mill and Soom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerSeed + Mill is in more Bay Area grocersSeed + Mill fields the deeper lineupSeed + Mill sits further up the premium end
Seed + Mill
Soom
33
brand power
14
17
products
2
3
categories
1
4
subcategories
1
5
grocers
4
$1.41
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ Soom
Distribution · 30% of score21·17
S
S
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soom
no top category Seed + Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seed + Mill · 3
only Soom · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · Soom
