Seeds Of Change vs Near East · Bay Area shelf head-to-head
Seeds Of Change and Near East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineupNear East sits further up the premium end
Seeds Of Change
Near East
28
brand power
49
6
products
20
1
categories
3
1
subcategories
5
10
grocers
16
59.1¢
price per oz
68.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seeds Of Change▭ Near East
Distribution · 30% of score42·67
N
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Near East doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seeds Of Change · 1
only Near East · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seeds Of Change · Near East
