Seeds Of Change vs Yumbini · Bay Area shelf head-to-head
Seeds Of Change and Yumbini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seeds Of Change carries more Brand PowerSeeds Of Change is in more Bay Area grocersYumbini sits further up the premium end
Seeds Of Change
Yumbini
28
brand power
21
6
products
5
1
categories
2
10
grocers
4
59.1¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seeds Of Change▭ Yumbini
Distribution · 30% of score42·17
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Yumbini doesn’t also play in.
only Yumbini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seeds Of Change · 7
only Yumbini · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seeds Of Change · Yumbini
