Seitenbacher vs Nature's Path · Bay Area shelf head-to-head
Seitenbacher and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupSeitenbacher sits further up the premium end
Seitenbacher
Nature's Path
25
brand power
69
10
products
83
2
categories
9
4
grocers
20
85.3¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seitenbacher▭ Nature's Path
Distribution · 30% of score17·83
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seitenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seitenbacher · 0
no exclusive doors — everywhere Seitenbacher is, Nature's Path is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seitenbacher · Nature's Path