Sensible Portions vs The Daily Crave · Bay Area shelf head-to-head
Sensible Portions and The Daily Crave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave carries more Brand PowerThe Daily Crave is in more Bay Area grocersThe Daily Crave fields the deeper lineup
Sensible Portions
The Daily Crave
15
brand power
35
5
products
14
1
categories
2
1
subcategories
4
2
grocers
14
$1.17
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sensible Portions▭ The Daily Crave
Distribution · 30% of score8·58
S
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sensible Portions
no top category The Daily Crave doesn’t also play in.
only The Daily Crave
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sensible Portions · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sensible Portions · The Daily Crave
