Serenity Kids vs Happy Baby Organics · Bay Area shelf head-to-head
Serenity Kids and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids is in more Bay Area grocersHappy Baby Organics fields the deeper lineupSerenity Kids sits further up the premium end
Serenity Kids
Happy Baby Organics
56
brand power
57
33
products
39
2
categories
3
18
grocers
15
$1.42
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serenity Kids▭ Happy Baby Organics
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks3 vs 9 SKUs
<1% of shelf
only Serenity Kids
no top category Happy Baby Organics doesn’t also play in.
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serenity Kids · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serenity Kids · Happy Baby Organics
