Serenity Kids vs Yumi · Bay Area shelf head-to-head
Serenity Kids and Yumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids carries more Brand PowerSerenity Kids is in more Bay Area grocersSerenity Kids fields the deeper lineup
Serenity Kids
Yumi
56
brand power
28
33
products
7
2
categories
3
2
subcategories
5
18
grocers
5
$1.42
price per oz
$2.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serenity Kids▭ Yumi
Distribution · 30% of score75·21
Y
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serenity Kids
no top category Yumi doesn’t also play in.
only Yumi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serenity Kids · Yumi
