Seven Sundays vs Zego · Bay Area shelf head-to-head
Seven Sundays and Zego, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seven Sundays carries more Brand PowerSeven Sundays is in more Bay Area grocersSeven Sundays fields the deeper lineupZego sits further up the premium end
Seven Sundays
Zego
48
brand power
15
23
products
7
5
categories
2
12
grocers
3
$1.07
price per oz
82.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seven Sundays▭ Zego
Distribution · 30% of score50·13
S
Z
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score85·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seven Sundays
only Zego
no top category Seven Sundays doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seven Sundays · Zego