Sfic vs Camamu · Bay Area shelf head-to-head
Sfic and Camamu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camamu carries more Brand PowerCamamu fields the deeper lineup
Sfic
Camamu
9
brand power
36
2
products
27
1
categories
3
1
subcategories
4
1
grocers
1
$7.49
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sfic▭ Camamu
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sfic
no top category Camamu doesn’t also play in.
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sfic · 0
no exclusive doors — everywhere Sfic is, Camamu is too.
only Camamu · 0
no exclusive doors — everywhere Camamu is, Sfic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sfic · Camamu