Shampa's vs Old Fashioned · Bay Area shelf head-to-head
Shampa's and Old Fashioned, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Old Fashioned is in more Bay Area grocers
Shampa's
Old Fashioned
19
brand power
16
6
products
6
2
categories
1
6
subcategories
6
1
grocers
4
$9.37
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shampa's▭ Old Fashioned
Distribution · 30% of score4·17
S
O
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shampa's
only Old Fashioned
no top category Shampa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Shampa's · 1
only Old Fashioned · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shampa's · Old Fashioned
