Sierra Soups vs Bartolini · Bay Area shelf head-to-head
Sierra Soups and Bartolini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini fields the deeper lineup
Sierra Soups
Bartolini
15
brand power
49
3
products
17
2
categories
8
2
subcategories
10
1
grocers
9
$6.99
avg price
$8.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sierra Soups▭ Bartolini
Distribution · 30% of score4·38
S
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sierra Soups
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sierra Soups · 0
no exclusive doors — everywhere Sierra Soups is, Bartolini is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sierra Soups · Bartolini