Sierra Soups vs Knorr · Bay Area shelf head-to-head
Sierra Soups and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
Sierra Soups
Knorr
15
brand power
54
3
products
39
2
categories
5
2
subcategories
6
1
grocers
13
$6.99
avg price
$2.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sierra Soups▭ Knorr
Distribution · 30% of score4·54
S
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sierra Soups
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sierra Soups · 0
no exclusive doors — everywhere Sierra Soups is, Knorr is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sierra Soups · Knorr