Silva vs Dibrova · Bay Area shelf head-to-head
Silva and Dibrova, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silva is in more Bay Area grocersDibrova fields the deeper lineup
Silva
Dibrova
26
brand power
26
8
products
11
1
categories
2
3
subcategories
5
8
grocers
5
$8.62
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silva▭ Dibrova
Distribution · 30% of score33·21
S
D
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silva
no top category Dibrova doesn’t also play in.
only Dibrova
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dibrova · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silva · Dibrova
