Silva vs Evergood Sausage Company · Bay Area shelf head-to-head
Silva and Evergood Sausage Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silva is in more Bay Area grocersSilva fields the deeper lineupSilva sits further up the premium end
Silva
Evergood Sausage Company
26
brand power
24
8
products
5
1
categories
2
3
subcategories
2
8
grocers
6
84.9¢
price per oz
83.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silva▭ Evergood Sausage Company
Distribution · 30% of score33·25
S
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silva
no top category Evergood Sausage Company doesn’t also play in.
only Evergood Sausage Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Silva · 3
only Evergood Sausage Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silva · Evergood Sausage Company