Simpkins vs Reed’s · Bay Area shelf head-to-head
Simpkins and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reed’s carries more Brand PowerReed’s is in more Bay Area grocersReed’s fields the deeper lineup
Simpkins
Reed’s
0
brand power
41
5
products
19
1
categories
2
3
subcategories
4
1
grocers
13
$8.29
avg price
$7.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simpkins▭ Reed’s
Distribution · 30% of score4·54
S
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simpkins
no top category Reed’s doesn’t also play in.
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simpkins · 0
no exclusive doors — everywhere Simpkins is, Reed’s is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simpkins · Reed’s