Simply Doritos vs Mission · Bay Area shelf head-to-head
Simply Doritos and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Simply Doritos
Mission
9
brand power
59
2
products
54
1
categories
6
1
subcategories
8
1
grocers
12
$3.69
avg price
$5.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Doritos▭ Mission
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Doritos
no top category Mission doesn’t also play in.
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Doritos · 0
no exclusive doors — everywhere Simply Doritos is, Mission is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Doritos · Mission