Simply Gum vs Trident · Bay Area shelf head-to-head
Simply Gum and Trident, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineup
Simply Gum
Trident
33
brand power
44
8
products
22
2
categories
3
9
grocers
11
24.1¢
price per item
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Gum▭ Trident
Distribution · 30% of score38·46
T
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Gum
no top category Trident doesn’t also play in.
only Trident
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Gum · Trident
