Simply Orange vs Florida's Natural · Bay Area shelf head-to-head
Simply Orange and Florida's Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Florida's Natural carries more Brand PowerFlorida's Natural is in more Bay Area grocersFlorida's Natural fields the deeper lineup
Simply Orange
Florida's Natural
10
brand power
39
3
products
18
1
categories
2
1
subcategories
5
3
grocers
12
$9.25
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Orange▭ Florida's Natural
Distribution · 30% of score13·50
S
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Orange
no top category Florida's Natural doesn’t also play in.
only Florida's Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simply Orange · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Orange · Florida's Natural
