Simurgh Bakery vs Bosphorus · Bay Area shelf head-to-head
Simurgh Bakery and Bosphorus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simurgh Bakery carries more Brand PowerBosphorus is in more Bay Area grocersSimurgh Bakery fields the deeper lineupSimurgh Bakery sits further up the premium end
Simurgh Bakery
Bosphorus
26
brand power
19
7
products
3
4
categories
1
3
grocers
7
$9.64
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simurgh Bakery▭ Bosphorus
Distribution · 30% of score13·29
S
B
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bosphorus
no top category Simurgh Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simurgh Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simurgh Bakery · Bosphorus
